Moholy-Nagy, The new vision SIGNIERT WIDMUNGSEXEMPLAR BAUHAUS NEUES SEHEN

Moholy-Nagy, L(aszlo).
The new vision. Fundamentals of design, painting, sculpture,
architecture. (Translated by Daphne M. Hoffmann). (Revised and enlarged
edition). New York, W. W. Norton & Company (1938). Gr.-8°. 207 S.
mit 221 Abb. OLn. (New Bauhaus Books. Editors Walter Gropius, L.
Moholy-Nagy. No. 1).

Erste Ausgabe des ersten Bandes (mehr
nicht erschienen) der Reihe „New Bauhaus Books“. – Mit eigenhändiger
Widmung von L. Moholy-Nagy „to my very nice collaborator in the old days
Peter Piening New York Nov 1938 L. Moholy=Nagy“. – „The New Vision was
written to inform laymen and artists about the basic elements of the
Bauhaus education: the merging of theory and practice in design. America
is the bearer of a new civilization whose task is simultaneously to
cultivate and to industrialize a continent. It is the ideal ground on
which to work out an educational principle which strives for the closest
connection between art, science, and technology. To reach this
objective one of the problems of Bauhaus education is to keep alive in
grown-ups the child’s sincerity of emotion, his truth of observation,
his fantasy and his creativeness. That is why the Bauhaus does not
employ a rigid teaching system. Teachers and students in close
collaboration are bound to find new ways of handling materials, tools
and machines for their designs. This book contains an extract of the
work in our preliminary course, which naturally develops from day to day
while practiced“ (L. Moholy-Nagy). – Peter Piening (1908-1977) war
seit 1934 Art Director bei N. W. Ayer & J. Walter Thompson. Später
Mitherausgeber des Life Magazine und 1942 bis 1946 Art Director von
Fortune. Nach dem Krieg war er Dozent an der New York Art Student’s
League, der New York University und der Syracuse University. – Rücken
etwas gebräunt, Deckel leicht fleckig, gutes Exemplar. – Inscribed by L.
Moholy-Nagy for P. Piening. – Peter Piening studied at the Bauhaus with
Laszlo Moholy-Nagy, Paul Klee and Mies van der Rohe. He received his
PhD from the University of Berlin in 1931 and in the same year began
working at the Ullstein publishing house. After working several years as
a freelance designer in Paris he came to America in 1934. He worked as
an art director for N. W. Ayer and J. Walter Thompson. He was on the
editorial staff at Life magazine and in 1942 was appointed art director
of Fortune magazine. He held that position until 1946. He taught at the
New York Art Student’s League and at New York University. In 1958 he was
appointed to the faculty at Syracuse University. – Spine browned,
covers a little bit soiled.