Moholy-Nagy, The new vision SIGNIERT WIDMUNGSEXEMPLAR BAUHAUS NEUES SEHEN

Moholy-Nagy, L(aszlo). The new vision. Fundamentals of design, painting, sculpture, architecture. (Translated by Daphne M. Hoffmann). (Revised and enlarged edition). New York, W. W. Norton & Company (1938). Gr.-8°. 207 S. mit 221 Abb. OLn. (New Bauhaus Books. Editors Walter Gropius, L. Moholy-Nagy. No. 1).

Erste Ausgabe des ersten Bandes (mehr nicht erschienen) der Reihe „New Bauhaus Books“. – Mit eigenhändiger Widmung von L. Moholy-Nagy „to my very nice collaborator in the old days Peter Piening New York Nov 1938 L. Moholy=Nagy“. – „The New Vision was written to inform laymen and artists about the basic elements of the Bauhaus education: the merging of theory and practice in design. America is the bearer of a new civilization whose task is simultaneously to cultivate and to industrialize a continent. It is the ideal ground on which to work out an educational principle which strives for the closest connection between art, science, and technology. To reach this objective one of the problems of Bauhaus education is to keep alive in grown-ups the child’s sincerity of emotion, his truth of observation, his fantasy and his creativeness. That is why the Bauhaus does not employ a rigid teaching system. Teachers and students in close collaboration are bound to find new ways of handling materials, tools and machines for their designs. This book contains an extract of the work in our preliminary course, which naturally develops from day to day while practiced“ (L. Moholy-Nagy). – Peter Piening (1908-1977) war seit 1934 Art Director bei N. W. Ayer & J. Walter Thompson. Später Mitherausgeber des Life Magazine und 1942 bis 1946 Art Director von Fortune. Nach dem Krieg war er Dozent an der New York Art Student’s League, der New York University und der Syracuse University. – Rücken etwas gebräunt, Deckel leicht fleckig, gutes Exemplar. – Inscribed by L. Moholy-Nagy for P. Piening. – Peter Piening studied at the Bauhaus with Laszlo Moholy-Nagy, Paul Klee and Mies van der Rohe. He received his PhD from the University of Berlin in 1931 and in the same year began working at the Ullstein publishing house. After working several years as a freelance designer in Paris he came to America in 1934. He worked as an art director for N. W. Ayer and J. Walter Thompson. He was on the editorial staff at Life magazine and in 1942 was appointed art director of Fortune magazine. He held that position until 1946. He taught at the New York Art Student’s League and at New York University. In 1958 he was appointed to the faculty at Syracuse University. – Spine browned, covers a little bit soiled.